Macro and Meta-Contingency Design for the Promotion of a Responsible Pro-Environmental and Urban Behavior
DOI:
https://doi.org/10.21615/cesp.14.1.4Keywords:
Pro-Ecological Behavior, Macrocontingency, Metacontingency, Environmental Psychology, Cultural Change, Responsible Urban Behaviors, Sustainable BehaviorAbstract
This article aims to introduce the concepts of macrocontingency and metacontingency into environmental psychology to promote collective actions in pro of the natural and urban environment. The design of cultural practices oriented to achieve the goal requires the definition of contingencies that promote social process to solve environmental problems such as: climate change, species extinction, water contamination, deforestation, migration, vandalism, etc, and to encourage responsible urban behaviors such as the use of bicycles, urban transport, recycling, among others. Although each person´s actions may contribute to the solutions, the approach of this theoretical paper is focused on the cumulative effect and the interconnected actions of people that produce an effective outcome for the well-being of many and the environment. Rule – driven behavior is showed as the learning mechanism to introduce the macrocontingencies and metacontingencies in the community. Based on pragmatism as a paradigmatic view, it is discussed the effectiveness of macrocontingencies and metacontingencies in explaining cultural processes to promote effective actions for the environment.
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