DESIGNING AN ORGANIZATIONAL CULTURE MODEL IN THE PROJECT ENVIRONMENT: A CONSTRUCTIVIST APPROACH (Diseño de un modelo de cultura organizacional en el ambiente de proyectos: una aproximación constructivista)

Dora Alba Ariza Aguilera


Specific behaviors and attitudes shown by people participating in an organization's projects have contributed to their success and have constituted a subculture (Kendra & Taplin, 2004; Morrison, Brown & Smit, 2006; Stare, 2012). The relationship between culture and project effectiveness has been studied by individualizing some cultural traits or by using constructs that need to be complemented (Stare, 2012). With the purpose of constructing a model that groups these cultural aspects, the present investigation took the constructivism as epistemological reference and used like method of application, the constructivist grounded theory. It was based on the literature review and the constrastation between the theory and the reality of the projects, through questionnaires and interviews with project leaders, team members and project stakeholders in 82 organizations located in Bogota, Colombia, belonging to different sectors of the industry.  Patterns of attitudes and behaviors were determined and allowed to design a conceptual model of four dimensions: governance, learning, relationship between stakeholders and organizational integration. The dimensions group eight categories and thirty two cultural variables. The study extends the theory in organizational culture and in project management. At the practical level, it provides a framework that helps organizations identify the cultural aspects that need to be improved to achieve more successful projects. Future research can be oriented to statistically validate the model and establish its relationship with indicators of project effectiveness.


Organizational Culture, Projects Environment, Constructivist Grounded Theory, Social Constructivism.



Comportamientos y actitudes específicos mostrados por personas que participan en los proyectos de una organización han contribuido a su éxito y han constituido una subcultura (Kendra & Taplin, 2004; Morrison, Brown, & Smit, 2006; Stare, 2012). La relación entre cultura y efectividad de los proyectos ha sido estudiada identificando algunos rasgos culturales o usando constructos que requiren ser complementados (Stare, 2012). Con el propósito de construir un modelo que agrupe estos aspectos culturales, la presente investigación tomó el constructivismo como referencia epistemológica y utilizó como método de aplicación, la teoría fundamentada constructivista. Se partió de la revisión de la literatura y la constrastación entre la teoría y la realidad de los proyectos, mediante cuestionarios y entrevistas a líderes de proyecto, integrantes de equipo y funcionarios relacionados con la gestión de los proyectos en 82 organizaciones ubicadas en Bogotá, Colombia, pertenecientes a diferentes sectores de la industria. Se determinaron patrones de actitudes y conductas que permitieron diseñar un modelo conceptual de cuatro dimensiones: gobernabilidad, aprendizaje, relacionamiento entre grupos de interés e integración organizacional. Las dimensiones agrupan ocho categorías y treinta y dos variables culturales. El estudio extiende la teoría en cultura organizacional y en gestión de proyectos. A nivel práctico, provee un marco de referencia que ayuda a las organizaciones a identificar los aspectos culturales que se deben mejorar para obtener proyectos más exitosos. Futuras investigaciones pueden orientarse a validar estadísticamente el modelo y establecer su relación con indicadores de efectividad de los proyectos.

Palabras clave

Cultura Organizacional, Proyectos Ambientales, Teoría Fundamentada Constructivista, Constructivismo Social.


Palabras clave

Organizational Culture, Projects Environment, Constructivist Grounded Theory, Social Constructivism.

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Revista CES Psicología/ISSN 2011-3080 Facultad de Psicología Universidad CES

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